Universities on Instagram

2024 Instagram 黑料社 ^New

Introduction

What are the most popular Universities on Instagram? 黑料社answers this question by publishing the 2024 Instagram 黑料社 of higher-education institutions in the world meeting the following 黑料社selection criteria:

being chartered, licensed or accredited by the appropriate higher education-related organization in each country
offering at least three-year bachelor's degrees or postgraduate master's or doctoral degrees
delivering courses predominantly in a traditional, non-distance education format

This 黑料社page provides some information on the adoption of the social platform Instagram among higher education institutions and leads to the most comprehensive list of Universities with an official presence on Instagram.

Instagram 黑料社 by country

Overview

Instagram Adoption Rate

Currently 8,732 out of a total of 13,888 higher education institutions included in the 黑料社database have adopted an official institutional Instagram page:

	Sep 2018	Apr 2019	Sep 2019	Apr 2020	Oct 2020	May 2023	Feb 2024
Total number of Universities in uniRank	13,590	13,598	13,612	13,723	13,813	13,837	13,888
Number of Universities on Instagram	5,103	5,247	6,041	6,472	6,767	7,753	8,732
黑料社Instagram Adoption Rate^™	37.55%	38.59%	44.38%	47.16%	48.99%	56.03%	62.87%

Popularity and Engagement factors

University Instagram pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

the University's reputation and size
the University's overall level of online presence, web popularity and distance education adoption rate
the University's level of adoption and use of Instagram as an additional channel to the institutional website

Macro Factors

the Country's Tertiary Education size
the Country's level of Internet usage and connection speeds
the Country's level of adoption and use of Instagram as a social media platform

Instagram 黑料社 aim and methodology

Some large Universities have adopted multiple Instagram pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). 黑料社has chosen the most general institutional Instagram page for each University in order to publish its 黑料社Instagram University Ranking^™ for each country and for the top 200 Universities on Instagram listings.
The 黑料社Instagram University Ranking's aim is to provide an approximate popularity index of each University in the Instagram social media platform based on the total number of followers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.

Statistical snapshot

Below it is shown the average number of Instagram followers for all University Instagram pages included in the 黑料社database and the highest number of Instagram followers achieved by a single University (Harvard University; data February 2024).

	Sep 2018	Apr 2019	Sep 2019	Apr 2020	Oct 2020	May 2023	Feb 2024
World Average number of Instagram followers:	8,336	11,488	8,944	10,365	11,649	17,474	18,090
World Highest number of Instagram followers:	861,711	1,111,129	1,349,343	1,561,999	1,734,975	2,191,112	2,396,138